Kernels of truth
WORK • Tuesday Routine
KATE GREER • co-founder and CEO • Cheerie Lane Popcorn
Neighborhood you work in: West Village
It’s Tuesday morning, where are you working?
The attic, which has warm wood walls, and a ceiling high enough to get decent light with minimal street noise. Of course, this isn’t the spot to bring to life my dream of an NBA basketball player collab — the ceiling height is a bit truncated — but it’s charming. We’re in a phase of the business that partially requires being out hustling, and also staying head down, doing deep work, so having a place that easily allows me to slip back into the groove is a luxury.
What’s on the agenda for today?
For our Popcorn of the Month Club, we’re working on a themed box that’s a combo of two foods that you’ve never thought to put together: pasta and popcorn. We’re collaborating with Sam Weiss-Hills, a Domino editor who also has a fresh pasta project named Oggi, and we love how it’s developing. Stay tuned.
What’s for lunch?
If I’m eating alone I love to make the walk to Nom Wah Nolita to grab that window seat and people watch, while eating soup dumplings, Chinese greens, and veggie fried rice. But today I’m meeting an old friend, so we’ll go to Lovely Day on Elizabeth Street, where we’ve been going for years, to have all the good conversations.
Any plans tonight?
I’ve got a busy morning tomorrow but inspiration is so accessible in NYC. My Tuesday night trick is to put my daughters to bed, and then sneak out to Smalls’ 9 p.m. show since it’s just a couple blocks away. I get the delightful treat of live jazz without sacrificing my time with the girls, and I still get to bed early. Or there’s always meeting friends for a martini at American Bar, but that place fosters a certain inertia that may mean you’re not making it home until much later.
What’s a recent big-ticket purchase you love?
Fantasizing about summer, I bought this Samsung projector for the backyard to host popcorn and a movie. I’m going to try it on the white wall of the neighboring building or grab this Kodak blowup screen. I also just got this Fausto Melotti ceramic mirror from the ‘50s (above) that looks like green pasta, that I love very much.
What store or service do you always recommend?
I get a lot of Midwestern visitors — just my cousins alone could keep a small hotel in business — and I love to send them to old school pharmacy C.O. Bigelow on Sixth Ave. and take them to experience reflexology, either on 8th St. or in Chinatown where I used to live. The foodie folks, I send to Big Night on 10th and to the newly opened Travelers, Poets and Friends. Come to think of it, that’d be a perfect place for that aforementioned, about-to-launch-themed box. Another call to add to the to-do list.