Still spreading the love
WORK • Link Blocks
Our sales team rang the bell a couple of times last week (once for a wellness company’s campaign, and the other for sponsored real estate FOUNDLISTINGS), which reminded us that this piece originally ran behind the paywall. We’re bringing it forward today, for the folks in the back. Want to join the party and insert your brand into this delightful mix with a sponsorship campaign? We’re here at sales@foundny.com.
FOUND is built on our obsessions across a range of lifestyle categories: dining, real estate, travel, shopping, culture & leisure, and work. Instead of siloing them, we’ve brought them together in a way that we hope promotes discovery without sacrificing depth. It’s different from the way we built Eater (dining), Curbed (real estate), and Racked (shopping), each of which stayed in their respective lanes.
To keep ourselves honest on the appeal of the approach, we pay close attention to reader surveys and also to the stats on what subscribers are clicking on in every issue. Some recent results from across the network on those most-clicked links:
New York: On Friday, the winner was this rice cooker, recommended deep in Margaret Austin’s Routine. On Tuesday, it was Ha’s Snack Bar, our lead restaurant. The previous Tuesday, Canine Styles, the dog boutique we profiled, was tops. And on each of the last two Fridays, the three real estate listings in our First Mover posts were runaway winners. UPDATE: Another big day for Upstate real estate last Friday, joined at the top by the bar Jeremy’s, listed in our Upper East Side cocktails Nines.
Los Angeles: Thursday’s top links were to Not No Bar, Topdrawer’s Kolo House Shoes, an SF Gate story on the Inn of Seven Ray, and the White Water Inn, recommended in Meave McAuliffe’s Routine. UPDATE: Three picks from Jason Stewart’s A+ Routine were the most clicked on Thursday. The power of a good recommendation well-delivered!
San Francisco: On Wednesday, the top performers were two of the real estate listings in the shadow of the former Kezar Stadium, news of the first SF Music Week, and a Chronicle story on the Transamerica Pyramid’s new tenant. UPDATE: “/subscribe” was the big winner (hard paywall, best avoided by… upgrading!), followed by a trio of real estate listings. San Francisco real estate, very hot RN.
Miami: The most-clicked links on Thursday were to our featured restaurant, A’Rive at the Harbour Club, a Super Bowl provisioning recommendation in the Nines, and the New World Symphony, the issue’s sponsor. UPDATE: Again, “/subscribe” took the top spot. Miami wants in.
That’s dining, real estate, travel, shopping, culture & leisure, and work — all represented, and in a mix of FOUND picks, recommendations from our profiled insiders, and links out to other sources in our local ecosystems (plus sponsors!). The FOUND dream, playing out in your inbox in real time. Got feedback on what we should be covering more or less? Drop us a line at found@foundny.com. And here’s that sponsorship email again: sales@foundny.com. –Josh Albertson